Stay ahead in the marketing game by harnessing the power of artificial intelligence
Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.
Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
Identify customers, create content, customize outreach, and personalize customer experience with AI
Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
Learn from valuable case studies that show how large organizations are using AI in their campaigns
This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.
(Verlagstext)
Verfasser*innenangabe:
by Shiv Singh
Jahr:
2025
Verlag:
Hoboken, NJ, Wiley
Aufsätze:
Zu diesem Aufsatz wechseln
opens in new tab
Diesen Link in neuem Tab öffnen
Mehr...
Systematik:
Suche nach dieser Systematik
GW.BA, FS.E
ISBN:
978-1-394-23719-7
2. ISBN:
1-394-23719-7
Beschreibung:
xii, 385 Seiten
Schlagwörter:
Künstliche Intelligenz, Marketing, Absatzplanung, Absatzpolitik, Absatzwirtschaft, Artificial intelligence, Computerunterstützte Intelligenz, KI, Konsumgütermarketing, Marketingpolitik, Maschinelle Intelligenz, Verbrauchsgut / Marketing, Verbrauchsgütermarketing, Verkaufsplanung
Mehr...
Suche nach dieser Beteiligten Person
Sprache:
Englisch
Fußnote:
Includes index
Mediengruppe:
Buch